Michel Jordi
Michel Jordi - Watches as Cultural Ambassadors
Michel Jordi was born in Switzerland in 1948. As the son of a watchmaker, he learned the trade early on, and after training at a watch manufacturer, he studied at Harvard Business School in Boston. His first success was the "Le Clip." In 1989, he invented the Swiss Ethno Watch. The watch became a bestseller.
Watches with Charisma and Quality
Michel Jordi achieved great success with the Swiss Ethno Watch, the most beautiful watches with tradition. This watch is very popular worldwide and has sold over 500,000 times. The motifs on the watch are particularly unique and appeal to many people. The edelweiss and cows symbolize home and tradition for many. These watches also enjoy a special reputation outside of Switzerland. Despite initial concerns, branches are already opening in the USA and Hong Kong. The brand is positively received by many as a "cultural ambassador" of Switzerland and is gladly worn on the wrist. With the "Twins Heritage" and the "Swiss Icon," Michel Jordi has designed two other popular watches.
Edelweiss Watch Straps
Although production of this watch ceased many years ago, many people are still proud owners of such a piece. This is mainly due to the high quality and longevity of the watch, but also to its unmistakable design - especially the strap is a real eye-catcher.
There are not many watch straps on the market decorated with a real edelweiss flower motif. This strap by Michel Jordi is one of the few and also looks very elegant. The strap is made of soft, supple leather and has a buckle clasp that is easy to attach and remove. The strap is very elegant and suits any outfit. It can be worn both in everyday life and on special occasions.
The Edelweiss watch straps are made of high-quality leather and perfectly match your Michel Jordi watch. These straps are available in various colors to complement your style.
The Rhein Fils watch strap is made of high-quality leather and offers an excellent fit. Thanks to its unique shape and high-quality craftsmanship, the strap is particularly durable and perfectly matches your watch. The strap is now distributed by Hug Uhrband AG.